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Took me 5 weeks to find out hashtags were shadowbanning my small biz page
I run a tiny candle shop in Boise and last month I noticed my posts were getting maybe 10 likes when they used to pull in 80 or 90. I spent 5 weeks testing everything, new posting times, longer captions, even redoing my profile photo, before a friend asked if I'd changed my tags lately. Turns out I'd switched to a set with #smallbusiness and #handmade, and a creator I follow said those broad tags can bury small accounts under big brands. I dropped down to 4 niche tags like #boisecandles and #soywaxmaker and my reach came back in 3 days. Has anyone else had a tag quietly tank their page, and how did you figure out which one was the problem?
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logan56129d ago
Wait, hashtags themselves don't shadowban you. What actually happens is those huge tags like #smallbusiness have millions of posts, so your candle pic gets buried in minutes and nobody ever sees it. Your niche tags worked because you're competing with hundreds of posts instead of millions, not because the big ones got you flagged.
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