I finally figured out why my email list kept dying after every sale

I was sitting in my kitchen at 11pm looking at a 4.2% open rate and realized I only ever emailed my list when I wanted money. Started sending a plain text note every Friday with one useful tip and nothing to buy, and 6 weeks later my next launch did $3,100 off a list of 400 people. Anyone else been treating their list like an ATM instead of a group of actual people?

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