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QR codes on our flyers seemed dumb until we tested them at a local market
We run a small bakery booth every Saturday at the farmers market in Portland, and we kept hearing people say they'd check our menu later but then forget. So last month I slapped a QR code on the corner of our flyer that links straight to our pre-order page. At first I figured it was pointless, since most folks are walking around with groceries in both hands. But we printed 200 flyers and tracked the link, and 43 people actually scanned it during a 4 hour stretch. That's about 20% of the flyers we handed out, which beats our old website visits by a mile. The weird part was that the code worked best when we pointed at it and said something like 'scan that if you want first dibs on the cinnamon rolls'. Has anyone else tried QR codes on paper materials and seen real numbers come back from them?
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morgan_king361mo ago
43 people out of 200 flyers sounds like a win, but you handed those out to people standing right at your booth, so maybe they were just being nice or scanning it out of boredom while waiting in line. That 20% number also doesn't tell you how many of those scans turned into actual orders, which is the only thing that really matters for sales. If you tracked conversions instead of clicks, you'd probably see that the QR code is just another gimmick that makes people feel like they're doing something without actually committing to buying.
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