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A guy at a rest stop near Boise said he picked his transport broker by review count alone, and it got me thinking
I was stretching my legs at a rest stop off I-84 near Boise when a guy hauling a restored Mustang told me he booked his broker purely on the number of Google reviews. He paid $1,150 for a run from Phoenix, but the carrier showed up two days late and he never got a straight answer about the delay. It made me realize that most review counts just tell you who spends the most on ads, not who actually answers the phone when your car is sitting somewhere in Nevada. I started asking brokers one plain question when I call: which carrier are you using and when did you last work with them. What do you all ask before you put a deposit down?
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susan_adams1mo ago
Ask instead how long they've actually been in business, because review count just tells you who games Google best.
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