Spent 3 weeks making one Instagram caption work with the alt text, and it doubled my reach

Kim Ramirez · 2026-10-09T01:40:03.347059+00:00

I kept typing the caption first and shoving alt text in as an afterthought, so the pic never showed up in search. Once I flipped the order and wrote the alt text like a tiny story with the words people actually type, my last 4 posts hit Explore for the first time. What order do you all write captions and alt text in?

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Spent 3 weeks making one Instagram caption work with the alt text, and it doubled my reach | Beat the Algorithm - Free To Speak