Why does nobody talk about posting times matching your actual niche?

For six months I posted design tips at 7 PM EST because some guru said that was prime time. My engagement sat at like 2%. Then a friend in Portland told me to check when my audience was actually online, turns out my followers are mostly UK folks active around 2 AM EST. Switched to that window last month and my reach on three posts went from 400 to 1,300 views each. Has anyone else found their follower geography totally contradicts the usual 'peak hours' advice?

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