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Stop bragging about impressions when you have no idea what actually sold
Ran a small booth at a craft fair in Portland last month. Watched three vendors next to me posting their follower counts and reach numbers all weekend. But when I asked how many units they moved, nobody could tell me. I track everything on a clipboard, $2.50 cups, $18 totes, all of it. One gal had 40k followers on Instagram and sold maybe 12 items in two days. I had 800 followers and cleared over $900 just by asking people who bought to tell me where they heard about me. Turns out most said they saw a flyer I put up at a coffee shop, not my fan page. That made me realize we are all chasing the wrong metric. The algorithm lies to us. Cash in hand does not. Has anyone else dumped social stats for actual conversion numbers and seen their approach shift?
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park.miles6d ago
Your flyer takeaway might be reading too much into one fair though. You had 800 followers and still sold $900, but the flyer was probably just the last thing people saw before they walked up to your booth. Someone who already knew your shop from Instagram could still say "I saw the flyer" because that's what popped into their head when you asked. Word of mouth and repeat buyers don't always show up as a clean answer on a clipboard. Track that same question a few more times before you write off the fan page completely.
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