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Cold email trick that landed 3 Detroit clients in 2 weeks
Spent months blasting generic pitches to founders and got zero replies. Then I tried sending a 4-sentence email that mentioned their actual product launch from the last 30 days, like referencing their new Grand Circus office or a hire they announced. One guy at a fintech firm in the Dime Building actually forwarded it to his partner and said 'this guy gets it'. I'm now wondering if the ultra-short format works because people scan on phones, or if it's just the specific mention that cuts through noise. Anyone else found a weird email quirk that out performed your old approach?
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bennett.harper1mo ago
The ultra-short format worked for me too, way less noise gets through.
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