Hot take: most marketing blogs are just rewriting the same 5 tips

I read three posts this week about "content repurposing" and they all said the same thing - turn a blog into a video, turn a video into a tweet. Is there really no new strategy out there or are we all just spinning our wheels on the basics?

3 comments

3 Comments

the_fiona1mo ago

Wait, you read three whole posts about the same "repurpose everything" idea and none of them even mentioned the fact that 90% of those repurposed videos just die on social media with zero engagement? That's wild. I just saw a supposed "marketing guru" recommend making 5 TikToks from a single blog and then acting shocked when nobody watched them after the first one. It's like they forgot that people scroll past the exact same content if you don't change the angle. Maybe the real basic tip everyone keeps skipping is actually tracking which format people actually bother to watch before you copy-paste the same thing everywhere.

the_max1mo ago

I saw those same 5 TikToks and just scrolled past after the first one.

king.val1mo ago

That "marketing guru" probably never checked their analytics either. I saw someone brag about hitting 50 versions from one post and every single one flopped except the first.