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Showerthought: A client in Austin told me my email subject lines were boring
I was showing a local coffee shop owner my email campaign draft last week. He looked at the subject line, 'Monthly Newsletter Update,' and just said, 'That puts me to sleep.' He told me to try something like 'Your new favorite roast is here' instead. I changed it and our open rate jumped from 18% to 32% on that send. Has anyone else gotten a simple tip that made a big difference in engagement?
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kimfisher24d agoTop Commenter
Fiona's friend is right about FOMO, but it's not just about missing out. It's about making the reader the main character of the email. "Your new favorite roast" works because it's personal and promises a direct benefit to them. A boring subject line talks about your business. A good one talks about solving their problem or giving them a win. That shift in focus is what actually gets the open.
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the_fiona24d ago
That reminds me of a friend who writes clickbait for a living. He says the secret is to make people feel like they're missing out if they don't open it.
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Wait, isn't that just the definition of FOMO? I thought clickbait was more about lying with the headline.
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