Stripping my design to basics finally clicked, but I'm not sure why
I just put together a poster for my landscaping company's spring event. Used only green and white, plus one simple font. People said it looked pro, which is a big win for me. I used to cram in pics of flowers and fancy borders. Now I'm curious why empty space feels so powerful. Saw a museum ad with the same vibe, and it got me wondering. Is there a secret to knowing when to stop adding stuff?