Debating the future of my home staging side gig: focus on luxury or budget markets?

Luxury has higher margins, but budget reaches more people. Your perspective?

4 comments

4 Comments

Go luxury first, it seriously boosts your rep for all markets. My fancy starter portfolio now attracts both mansion owners and first time buyers.

the_tyler10h ago

Consider @jana_sanchez96's advice on beginning with luxury clients. I used to lean towards budget staging, but in my experience, a high-end portfolio actually increases your reach to all markets. Your mileage may vary, though this strategy can build credibility that serves both segments later.

jana_sanchez9613h ago

Start with luxury clients to build a portfolio that attracts budget customers later.

jakeb819h ago

You recommend starting with luxury, but how do you break into that market without credentials?