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A VP at our QBR in Austin asked me one thing about our churn dashboard and I felt my stomach drop
She pointed at the renewal tab and said, 'This says 94 percent, but three of these accounts sent cancel notices last month, so which number do I take to the board?' I had been pulling retention numbers from two different tools for 7 months and nobody had caught it. If your ops stack has more than one source of truth for renewals, you are one meeting away from this exact moment.
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