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Hot take: net revenue retention above 110% isn't a badge of honor, it usually means your pricing team is asleep at the wheel
We ran the numbers on our own book last quarter and realized our 118% NRR was just us undercharging new logos by 20 to 30 percent for two years, so I'm genuinely curious if anyone else here has ever deliberately raised prices and watched NRR fall while actual revenue went up.
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