The day I stopped cold-calling and started sending donuts instead

I used to spend like 4 hours a day cold-calling local businesses for our printing service, and I hated every second of it. Last year after a particularly bad Tuesday where I got hung up on 12 times in a row, I just snapped. I ordered a dozen donuts from a shop near a potential client's office and had it delivered with a handwritten note and a brochure. That one donut run got me a meeting that turned into a $3,000 order over the next 6 months. Now I send small food items to like 5 prospects a week instead of making phone calls. Has anyone else tried random acts of food to break through with B2B leads?

3 comments

3 Comments

wyatt1354d ago

Wait until you send donuts to a prospect who just started keto, then you'll really learn about sales rejection on a whole new level. I tried sending coffee once (you know, thinking everyone loves coffee) and got a passive-aggressive email back about their "office policy on unsolicited gifts." At least with cold calls you only get your feelings hurt, not your wallet.

kimfisher4d ago

Right? The coffee thing is especially rough (like who hates coffee?).

owens.anthony4d ago

That donut story is brutal, man.