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Vent: Found out our 3-year old case study format was tanking our demo requests
Pulled up Google Analytics last Tuesday and saw average time on our client case study pages was 12 seconds, which tipped me off that burying the numbers 6 paragraphs down was a mistake. Now I'm stuck debating whether to redo all 14 of them with the results up front, or just kill the pages and put the stats on the service pages instead. Which side are you on?
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