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Showerthought: my old boss said 'reach was easier when we just handed out flyers' and I can't stop thinking about it
He ran a hardware store in Boise for 22 years and said he never worried about timing or hashtags, just printed 500 flyers every spring and half the town walked in, which makes me wonder if anyone here has tried mailing a real postcard to 50 local people and seen if it beats an ad.
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jessej2324d ago
Postcards are way more effective than people give them credit for. Here is why. A flyer gets tossed in the trash before anyone even reads it, but a handwritten postcard actually gets looked at because it feels personal. Fifty real postcards to fifty real neighbors will beat a boosted Facebook post every single time. The problem is nobody wants to do the boring work of writing addresses by hand anymore. Your old boss was right, reach used to be simple because it was slow and local. We traded that for speed and ended up talking to nobody.
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