The 4pm post rule is a myth for my niche

I tried posting at 4pm for six weeks straight because every growth guru swears by it, and my engagement actually dropped by 30% compared to my usual 9am slot. My audience is all night-shift workers in the Pacific Northwest, so does anyone else find that their specific crowd breaks the general timing advice? What times actually worked for you after testing?

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blair_nguyen1mo ago

Did you factor in daylight saving shifts for your night crew?

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