TikTok ad feedback made me scrap my whole funnel last week

Honestly, I was running this automated email sequence for like 6 months and it was doing okay. Then a customer in Ohio left a comment on my TikTok ad saying 'your product photos look like they're from 2012, why would I trust this brand?' Stung but she was dead right. Swapped all my lifestyle shots for user-generated clips and now click-through jumped like 30%. Anyone else had a random comment completely flip your strategy?

2 comments

2 Comments

harper91413h ago

Honestly, I think you might have jumped too fast. Random comments from one person don't mean your whole funnel is broken. TikTok comments are wild, half of them are trolls or just nitpicky. UGC is hot right now for sure, but those 2012 photos might have been working for a different audience that actually converts. Testing is one thing, but scrapping everything on one comment sounds like a panic move.

shane_clark4h ago

Real life is the same way, one honest reaction can show a blind spot that stats had glossed over for months.