Hit my 50th repeat client a week ago and now I can't decide if that's a good thing or a warning sign
I was going through my booking app after a Saturday in Nashville and noticed I just wrapped my 50th client who has been coming to me for over a year. Half of me feels great, like I finally built something stable, but the other half worries it means I've gotten too comfy and stopped pulling in new people. My old instructor Deb always pushed us to keep at least 30% of the book as new faces, but honestly that sounds exhausting. Do you all track repeat versus new clients, or just let it happen and hope for the best?
Wait, your old instructor wanted 30% of your book to be brand new people at all times? That sounds like a wild rule, who can keep that up without burning out?