Just realized those big influencer giveaways are mostly a waste of money

I ran a campaign with a local fitness influencer in Austin last year. Paid her $500 for a giveaway post and got maybe 20 real followers out of it. The rest were all bot accounts or people who unfollowed after the contest ended. At the same time I spent $100 on a targeted Facebook ad for my cleaning business and got 5 actual clients. So now I skip the influencer stuff and just put that cash straight into ads. Has anyone else had better luck with micro influencers under 10k followers?

2 comments

2 Comments

samk7710d ago

Same with those 'local celebrity' restaurant endorsements - waste of cash.

logan_mitchell10d ago

Haha yeah that tracks. My buddy runs a small coffee shop and paid some local "influencer" 300 bucks for a post. She got like 12 likes and zero new customers from it. He said he could've bought everyone a free drink for that money and gotten more buzz.