price.ben•12d ago

So I started adding a single emoji to my cold outreach subject lines and my open rate jumped from 14% to 31% in a month.

3 comments

3 Comments

thomas_sanchez12d ago

Check if @claire_grant34's point changed your reply rate too.

the_susan12d ago

Claire makes a good point about open rates being tricky. I read an article last week that said the same thing, that image loading can really mess with the numbers. The emoji probably DID help you stand out in the inbox though. You should definitely check if your reply rate went up too, that's the real win.

claire_grant3412d ago

That's a solid jump, but I'd be careful about reading too much into open rates alone. A lot of email clients automatically load images now, which can trigger an open even if the person never really looked at it. The real test is whether more people are actually replying or clicking through.