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TIL changing my email subject lines by just one word doubled my open rate
I run a small local bakery in Portland and nobody was opening my weekly newsletter. I switched from saying 'Sale' to 'Secret' in the subject line and my open rate jumped from 14% to 33% overnight. Has anyone else found a tiny word swap that made a huge difference in their campaigns?
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the_drew3mo ago
I dunno, I feel like that sort of jump might be more about your audience getting tired of the same old thing rather than the word itself... if you ran a different test next week with 'Secret' again, it probably wouldn't hit 33% again because people catch on fast. I've seen similar spikes in my own stuff that leveled right back down after a couple sends, so I'm a little skeptical it's a permanent fix.
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max_hernandez272mo ago
Buddy tried the same trick and his numbers dropped back within two weeks.
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sean_green443mo ago
Yeah but you're mixing up click fatigue with language testing. Mark's test was comparing two words at the same time, not running the same one twice in a row.
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mark_ward3mo ago
Man that's a killer result right there. Same thing happened to me when I switched from 'New' to 'Inside' for my newsletter. Open rate jumped like crazy. People just get numb to the obvious sales words. Something about a word that sounds like you're letting them in on a little secret makes them click way more. It's wild how one tiny swap can change everything. Makes you wonder what other little words are costing you without you even knowing it.
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