Stopped by a little grocery store in Maine last weekend... saw something on a bag of cheese I couldn't believe

They had this "aged cheddar" from some local dairy. The label said "all natural, no artificial anything" with a farm picture and everything. But then I flipped it over and the ingredients listed "cellulose" pretty high up. That's wood pulp right? Isn't that just filler to stop it from clumping? I felt kinda dumb for almost buying it just cause the front looked wholesome. Has anyone else caught a label like that and felt tricked by the pretty packaging?

3 comments

3 Comments

allen.iris1mo ago

Oh man, I feel this. I got suckered by a bag of "artisan" shredded mozzarella once that had a cute little cow wearing a scarf on it, turns out they loaded it with potato starch and cellulose just to keep it from clumping into a sad brick. Like, sorry my cheese needs to be chunky and real, not some fancy wood pulp party mix. Next time I'm just buying the block and shredding it myself, even if I look like a dork doing it.

logan5611mo ago

Not my story but my buddy bought some pre-shredded cheddar for tacos and swore it tasted like the bag itself, had that weird powdery coating. He took a bite of a clump and said it felt like chewing on sand, @allen.iris, which is basically what you're describing with the wood pulp thing. He just grates his own now and jokes that looking like a dork beats eating "artisan" glue.

vera1951mo ago

Girl the cow wearing a scarf got me too, I swear they put that cute little face on there to distract you from the fact you're eating sawdust. That powdery coating is just nasty, I tried melting some on a pizza once and it turned into this weird gluey mess instead of actual cheese. Block cheese all the way now, even if my knuckles get shredded up on the grater. You can taste the difference so much it's almost sad we ever bought those bags in the first place.