Spent $0 on Facebook ads but got 200 leads from a local Facebook group

I was stuck trying to get traction for my landscaping business without a budget for ads. So I joined a few neighborhood buy-sell-trade groups and just started answering people's questions about lawn care. Within 2 weeks, I had 200 people messaging me for quotes just from being helpful. Has anyone else had luck ditching paid ads for free community posts?

3 comments

3 Comments

claire_davis3113d ago

Yeah, "guessing it was the groups" is a real concern. Without tracking links or UTM codes you're basically just hoping they clicked through. Still, 200 messages in two weeks is a solid sign something's working.

blair_nguyen13d ago

Oh man that's pretty wild... but were you actually tracking where those leads came from or just guessing it was the groups?

the_max13d ago

Honestly, "solid sign something's working" feels like a stretch to me, @claire_davis31. Without tracking, you're just counting leads, not measuring quality. I've seen campaigns where 200 messages turned into 5 spam signups and a bunch of angry unsubscribes. Tbh, if you don't know what's actually driving those leads, you might as well be throwing darts blindfolded and calling it a win.