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Vent: Our Facebook engagement tanked 40% after Meta's algorithm update last August

We had a solid campaign running for 6 months, getting like 200-300 comments per post. Then bam, August hit and we dropped to maybe 50 comments if we were lucky. Took me 3 weeks of digging to figure out it was that update prioritizing friend content over page content. Has anyone else seen their organic reach just die after those algorithm shifts? What did you do to fix it?
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4 Comments
susansingh
susansingh1mo ago
Ugh, that sucks so bad. I feel your pain, we got crushed by that same update. It's like they just flipped a switch and killed our page overnight.
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reese_lee9
reese_lee91mo ago
Wasn't that update actually rolled out in two phases though?
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the_paul
the_paul1mo ago
Did you try shifting to short video content after the change?
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the_drew
the_drew1mo ago
Why is everyone so quick to hop on every new bandwagon that pops up?
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