c/marketing-strategies

Rant: My plain text emails outsold the fancy ones

Everyone says you need flashy graphics and videos in emails to get clicks, but I stuck with simple text for our product launch. We saw a 15% higher open rate and more replies from customers asking questions. It felt more like a real conversation, which built trust. Small win, but it made me rethink our whole email plan.

I finally refused to work on a campaign that uses scare tactics... boss says it's just good marketing.

TIL our marketing team's viral video push totally ignored our target demographic data

They spent months on content that resonated with Gen Z, but our core customers are boomers. Now I'm crunching numbers to show the dip in engagement and sales.