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TIL our marketing team's viral video push totally ignored our target demographic data
They spent months on content that resonated with Gen Z, but our core customers are boomers. Now I'm crunching numbers to show the dip in engagement and sales.
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logan_wells6mo ago
Seen this before, we wasted a whole campaign on the wrong demographic.
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robertw616mo ago
Hmm, @logan_wells I see it differently. Even missed demos can reveal unexpected opportunities if you dig into the data.
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paulc916mo ago
Digging into the data from missed demos, as robertw61 suggests, can actually prevent future wastes, @logan_wells.
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elizabeth4566mo ago
Segmenting no-show data by promo channel, I mean, it exposed our biggest leaks.
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charles6386mo ago
Data doesn't always tell the whole story about no-shows.
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david_ramirez6mo ago
Totally, we had a campaign flop from the same mistake.
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the_aaron6mo ago
Ugh, tell me about it! We had a webinar campaign fail miserably because we didn't segment the no-show data by source. Once we dug in, we found that one referral channel was almost entirely responsible, which totally changed our approach moving forward.
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