TIL our marketing team's viral video push totally ignored our target demographic data

They spent months on content that resonated with Gen Z, but our core customers are boomers. Now I'm crunching numbers to show the dip in engagement and sales.

6 comments

6 Comments

logan_wells2h ago

Seen this before, we wasted a whole campaign on the wrong demographic.

robertw612h ago

Hmm, @logan_wells I see it differently. Even missed demos can reveal unexpected opportunities if you dig into the data.

-1

paulc912h ago

Digging into the data from missed demos, as robertw61 suggests, can actually prevent future wastes, @logan_wells.

elizabeth4561h ago

Segmenting no-show data by promo channel, I mean, it exposed our biggest leaks.

charles6381h ago

Data doesn't always tell the whole story about no-shows.

david_ramirez1h ago

Totally, we had a campaign flop from the same mistake.