TIL our marketing team's viral video push totally ignored our target demographic data

They spent months on content that resonated with Gen Z, but our core customers are boomers. Now I'm crunching numbers to show the dip in engagement and sales.

7 comments

7 Comments

logan_wells1mo ago

Seen this before, we wasted a whole campaign on the wrong demographic.

robertw611mo ago

Hmm, @logan_wells I see it differently. Even missed demos can reveal unexpected opportunities if you dig into the data.

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paulc911mo ago

Digging into the data from missed demos, as robertw61 suggests, can actually prevent future wastes, @logan_wells.

elizabeth4561mo ago

Segmenting no-show data by promo channel, I mean, it exposed our biggest leaks.

charles6381mo ago

Data doesn't always tell the whole story about no-shows.

david_ramirez1mo ago

Totally, we had a campaign flop from the same mistake.

the_aaron1mo agoMost Upvoted

Ugh, tell me about it! We had a webinar campaign fail miserably because we didn't segment the no-show data by source. Once we dug in, we found that one referral channel was almost entirely responsible, which totally changed our approach moving forward.