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Pro tip: A client told me my onboarding flow was confusing and I cut it from 12 steps to 4

Some manager at a mid-size logistics company said our setup took too long and they almost churned. I tested it with 5 new signups and the dropoff went from 60% to 25% after the cut. Anyone else get slapped with feedback that forced a huge rethink?
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3 Comments
the_wendy
the_wendy1mo ago
Wait, 12 steps to 4? Honestly that's wild, how did you not see that nightmare sooner?
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aaron_perry
My uncle had a staircase like that in his old house. He kept saying he was gonna fix it but never did. My cousin broke his ankle on that thing three times. So @the_wendy when you finally see it you just kinda shake your head and wonder how you missed it. Some problems just sneak up on you like that.
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the_paul
the_paul1mo ago
Just painted over mine and called it a day, worked like a charm.
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