Noticed that trick works with lots of simple food. Call it a fancy name and people want it. Calling it stew makes it sound heartier than soup, like a real meal. It is all about how you sell it. People judge the food by the name first. Got any other dishes you rename like that?
My church potluck last month proved this point. A clever name can make or break a dish. @cole549 nailed it with the idea of selling the food. I brought a simple potato salad but called it 'herbed confetti potatoes' and it was gone in minutes. The exact same recipe labeled plainly just sits there. It's all about the story you tell with the name.