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I called influencer marketing a scam until I saw the numbers from a small campaign
I run a local gear shop in Denver and figured influencers were just for big brands. But I paid a climber with 12k followers $200 to post my carabiners and got 47 direct sales in two days. Has anyone else had that kind of return from a micro-influencer?
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robert6591mo ago
Paid a climber 200 bucks and made 47 sales. That's 47 people who bought carabiners, not 47 lifetime customers. Give it a month and see how many of those people come back or tell their friends. Wouldn't call it a scam but I would call it a small sample size.
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james_bell1mo ago
Wait, so it's not just me who thought this whole thing was overhyped until I tried it myself? I had the exact same thing happen with my house cleaning side gig - I paid a local mommy blogger with like 8k followers $150 to mention my services and booked 12 new clients in a week. The return was insane for such a small investment, way better than the flyers I used to hand out or the Facebook ads that got me nada. I see Robert's point about repeat business, but honestly, those 47 people could end up telling their climbing buddies about your carabiners, and a few of them might come back for more gear when they wear theirs out. Did you try reaching out to any of those buyers afterwards to see if they'd buy again?
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the_tessa1mo ago
Agree with you @james_bell that the return beats most ad spend hands down. But you can't just sit back after those 47 sales and expect them to turn into repeat buyers on their own. You have to follow up, ask for feedback, maybe offer a discount code for their next purchase. That's where the real value is, turning a one time buyer into someone who comes back and tells their friends. What did you do after that first round of sales, did you send any emails or just let it ride?
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