I keep seeing people say you need a huge budget for Facebook ads to work

My best performing ad this quarter only cost $15 a day and brought in over 80 leads... everyone focusing on spend is missing the targeting and creative part. Has anyone else had a small budget ad outperform a big one?

3 comments

3 Comments

riverdavis18d ago

Seriously, is the budget even the main problem here? A good ad finds the right people, not just the most people. Maybe we're all overthinking this and just need to make stuff that doesn't look like an ad.

faith_shah8818d ago

Honestly, the best ads feel like a friend telling you about something cool.

brianreed18d ago

That friend vibe is great, but it can feel fake if it's just a trick. Riverdavis has a point about finding the right people, but even then the message has to be honest. If it feels like a friend's tip, but the product is bad, that trust is gone for good.