You know, that line about style defining everything used to strike me as oversimplified. I was all about hard skills and deliverables, believing that competence alone would carry my freelancing career. But then I saw @spencer_barnes68 mention how it sets you apart, and it started to make sense. I realized clients are choosing between dozens of capable people, so your personal style, from communication to creative flair, becomes the deciding factor. It's like, even if you can do the job, they need to feel a connection to how you do it. Now I get that style isn't just decoration, it's the core of how you differentiate and deliver value.